Ecosystem Marketing Lead
Philippines - Quezon CityAbout GoTyme Bank
GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, which has scaled to 6m customers in four years since launch.
At GoTyme, we have embarked on a journey to democratize financial services in the Philippines through the launch of a game-changing digital bank. We are seeking individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.
Roles & Responsibilities
Lead the partnership campaign across the ecosystem
Create and execute a comprehensive partnership marketing plan together with the marketing team that would meet the company’s goals and objectives.
Develop and maintain key relationships within the Gokongwei Group ecosystem and external partners.
Ensure branding is consistent all throughout campaign materials and channels.
Coordinate with various team across the company to ensure that deadlines are met.
Deliverables
Develop and strategize partnership marketing campaigns for online and offline channels that would generate acquisitions and increase customer retention throughout the customer journey.
Produce an effective and strategic merchandising strategy for all partnerships together with the sales team that would help generate acquisitions.
Work on strategies for the social media channels including content conceptualization and implementation.
Provide quality control for brand materials and templates used in partnership materials to ensure that proper branding is used.
Identify and implement external partnership campaigns for the brand.
Produce effective brand collaterals together with the creative team including brochures, digital assets, and branded merchandise.
Tracking and analysis of all partnership marketing campaigns.
Build and maintain strong relationships with external agencies and partners.
Prepare marketing presentations and proposals for internal and external audiences.
Department
Office
Day to Day
Job Type