About GoTyme Bank

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, which has scaled to 6m customers in four years since launch.

At GoTyme, we have embarked on a journey to democratize financial services in the Philippines through the launch of a game-changing digital bank. We are seeking individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

Job Description:

• Manage Lifecycle Marketing Programs (CRM)

• Leads development of lifecycle marketing strategies and creation of flows/journeys to maximize the sustainable lifetime value of clients via customer segmentation, personalization, and automated user journeys

• Works closely with propositions, customer service, and sales teams to develop flows or nudges to address any customer/business issues

• Manages customer engagement platform and develops CRM content in collaboration with internal creative team  

• Develop and own lifecycle marketing KPIs (with a focus on driving conversions via CRM)

• Understand, measure, and report on key metrics within the organization